Case Studies
The full story behind each product — challenge, solution, and results.
Defimatrix.io
Product Director
Challenge
Make complex multi-chain DeFi accessible through goal-based UX and autonomous AI execution.
Solution
Shipped goal-based chat input, dynamic risk hedging and rebalancing, multi-chain autonomous execution, live opportunity scanning, XAI performance reporting, and a security-first non-custodial model. Consulted on AI and blockchain architecture and multi-chain integrations.
Results
Stack
Workbudd
Product Director + Design Lead
Challenge
Build a decentralised freelance marketplace on ICP with trustless payment rails, on-chain reputation, and a better UX than centralised alternatives.
Solution
Owned ideation, product design, and tech team handling for 11 modules: Dashboard, Workers, Browse Projects, Bounties, My Projects, Messages, Hackathons, Pay & Loans, Analytics, ICP Work Swap, Caffeine AI, and the Crypto Card. Designed three core flows — client, freelancer, hackathon — with on-chain escrow and dispute resolution.
Results
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DEXDock
Product Director + Design Lead
Challenge
Build a multi-chain launchpad competing with DAO Maker and Polkastarter, with transparent token sales and a credible VC network layer.
Solution
Designed four complete sale models end-to-end: Liquidity Bootstrapping Pools, Fixed Price, Tiered, and Overflow — each with its own pricing logic, investor eligibility, and post-sale settlement. Shaped the DAO governance surface and the 1,000+ VC/angel network interface.
Results
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Chainbased.io
Design Lead + Tech Consultant
Challenge
Unify 64+ blockchains, 13+ bridges, and 12+ DEXes into a single coherent DeFi experience without overwhelming users.
Solution
Led full DEX product design across Swap, Stake, Bridge, and Portfolio surfaces. Consulted on the Chainbased Agent Nexus — an AI agent swarm system with Liquidity Scouts, Risk Assessors, and Executors, all powered by zkML-secured federated learning and MPC wallet integration.
Results
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Maatkasten
Project Director
Challenge
Build a real-time custom wardrobe configurator for the Dutch market that works like a 3D design tool but feels like a shopping experience
Solution
Built live 2D/3D preview, dimension inputs, material and finish selector, interior layout builder (shelves, drawers, rods), door configuration, and multilingual e-commerce checkout. Managed intake, scoping, team allocation, and delivery end-to-end
Results
Stack