Deep Dives

Case Studies

The full story behind each product — challenge, solution, and results.

AI + DeFi2024–2025

Defimatrix.io

Product Director

Challenge

Make complex multi-chain DeFi accessible through goal-based UX and autonomous AI execution.

Solution

Shipped goal-based chat input, dynamic risk hedging and rebalancing, multi-chain autonomous execution, live opportunity scanning, XAI performance reporting, and a security-first non-custodial model. Consulted on AI and blockchain architecture and multi-chain integrations.

Results

Goal-based AI DeFi
150+ countries
Non-custodial model
XAI reporting live

Stack

AI AgentsReactMulti-chainAutonomous Execution
Web3 · Marketplace2024–Present

Workbudd

Product Director + Design Lead

Challenge

Build a decentralised freelance marketplace on ICP with trustless payment rails, on-chain reputation, and a better UX than centralised alternatives.

Solution

Owned ideation, product design, and tech team handling for 11 modules: Dashboard, Workers, Browse Projects, Bounties, My Projects, Messages, Hackathons, Pay & Loans, Analytics, ICP Work Swap, Caffeine AI, and the Crypto Card. Designed three core flows — client, freelancer, hackathon — with on-chain escrow and dispute resolution.

Results

11 product modules built
3 user flows designed
On-chain escrow live
Crypto Card module

Stack

ICP CanistersMotokoReactOn-chain Escrow
Web3 · Launchpad2024–Present

DEXDock

Product Director + Design Lead

Challenge

Build a multi-chain launchpad competing with DAO Maker and Polkastarter, with transparent token sales and a credible VC network layer.

Solution

Designed four complete sale models end-to-end: Liquidity Bootstrapping Pools, Fixed Price, Tiered, and Overflow — each with its own pricing logic, investor eligibility, and post-sale settlement. Shaped the DAO governance surface and the 1,000+ VC/angel network interface.

Results

4 sale models designed
1,000+ VC/angel network
DAO governance live
Multi-chain support

Stack

SolidityReactDAO GovernanceMulti-chain
DeFi · Cross-Chain2024–Present

Chainbased.io

Design Lead + Tech Consultant

Challenge

Unify 64+ blockchains, 13+ bridges, and 12+ DEXes into a single coherent DeFi experience without overwhelming users.

Solution

Led full DEX product design across Swap, Stake, Bridge, and Portfolio surfaces. Consulted on the Chainbased Agent Nexus — an AI agent swarm system with Liquidity Scouts, Risk Assessors, and Executors, all powered by zkML-secured federated learning and MPC wallet integration.

Results

64+ blockchains integrated
13+ bridges supported
150+ countries served
AI Agent Nexus with zkML live

Stack

ReactNode.jsAI Agent SwarmszkMLMPC WalletsChainlink CCIP
E-Commerce · 3D 2023

Maatkasten

Project Director

Challenge

Build a real-time custom wardrobe configurator for the Dutch market that works like a 3D design tool but feels like a shopping experience

Solution

Built live 2D/3D preview, dimension inputs, material and finish selector, interior layout builder (shelves, drawers, rods), door configuration, and multilingual e-commerce checkout. Managed intake, scoping, team allocation, and delivery end-to-end

Results

Live 2D/3D configurator
Multilingual checkout
Interior layout builder
Dutch market launch

Stack

Three.jsReactE-commerce3D Rendering